How can a print media company make money with the Internet?

How can a print media company make money with the Internet?

(The attitudes change and survive during the Internet ages)

Internet had infected people's attitudes which are from reading books to browse through the Internet. With no doubt, the print media's benefits would be infected if they do not follow the steps of ages. However, they still have the chances to make huge money in the other ways.

In this discussion, the solutions would be discussed with four parts; resources, relationships, CMS, and combination. These suggestions could be references of these print media which means these suggestions would not focus on any particular company.

At the first, the resources of information would be one of the most important element. The Internet ages would not only transfer the data from paper to database but also offer the faster and particular fields. That is, the information providers are their roles. The professional column would be a better choice to replace the original mess information.

Also, the relationships of business to business (B to B relationships) are the major linking of business strategies. How to make a good strategy of business linking is the first step during their changing roles. A good business strategy would increase their benefits immediately.

Customer Management System is a very important part of tracing their consumers’ attitudes. During the Internet ages, especially for the web 2.0 stage, the information providers should change their focus on the two-direction communication.

As the print media company (information provider) it should face on the shock effects of Internet. Therefore, the combination of media is the last but the most important business strategy. Nowadays, the web-users could not satisfy only for browsing but for updated information. How to make good

Strategies between B to B and B to C relationships and how to build a loyalty customer faith, for example, the Harry Potter was only a novel. Many years later, Harry Potter had been produced movies, games, official-websites, and huge amount of blogs and discussion broads spread around the world. People had not only been satisfied by books. This is a successful example of good combination.

As a conclusion, print media companies should change their original roles to communicated roles, not only for the information providers but also combined the relative companies. It's a change and also a challenge. The reasons are people want the immediate and professional information. And they do want to have their own opinions through the Internet. In addition, copyright is another issue during the ages of Internet. However, in personal, sharing the benefits and gather from each end-user would be more clever attitudes. The marketing of Internet would not only focus on how many books or magazines had been sold but should face the challenge of globe browser marketing. Although the money (benefits) would be not longer for the publicities but it could be gathered pieces by pieces. And the mounts would be huge than before if these companies could change their roles in necessary.