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Executive Summary
This project will be required by an Aroma-World Limit Company (AWLC) of
Thus, the website design will focus on the Online Flower Shopping Center Design and also offer a place for its students can easily communicate with their lecturer. Furthermore, this website will be played a role of assisting their marketing plans and spread the imagination and information around flowers.
The Art-Design Plans will be required of attraction and desire using images to make the audiences who browse this website will tend to feel the aroma of flowers and want to make orders of flowers, or have highly interests about flowers.
This websites will both fit the Shopping Catalogs Systems and Customer Management Systems. And Use user-friendly icons to show the convenient while the audiences browse.
The final achievement of this website will be focused on the local main target customers to increase its reputation and image of its brand which will achieve the dream with combining life style and comfortable design and show the fashion brand of indicators.
Table of contents
1. Purpose…………………………………………………………………………. 3
1.1 Introduction………………………………………………………………. 3
1.2 Mission Statement…………………………………………………………3
2. Technical Plans……………………………………………………….…………3
2.1 Technical Features ……………………………………………..…………3
2.2 Testing……………………………………………………………...………4
3. Website Contents Plans…………………………………………………………4
3.1 Website Structure………………………………………………………….4
3.2 Structure Details……………………………………………………..…….5
3.3 Structure Diagram…………………………………………………………7
3.4 Project Timetable………………………………………………………….7
4. Marketing Plans………………………………………..……………………….8
4.1 Target Audience…………………………………………………………….8
4.2 Promotion plan………………………………………….………………….8
4.3 Analysis marketing…………………………………………………………9
5. Designed Processes ………………………………………………………10
6. Budget…………………………………………………………………………12
1. Purpose
The AWLC online flower shop is an image styles web site; it will be focused on the local main target customers to increase its reputation and image of its brand which will achieve the dream with combining life style and comfortable design and show the fashion brand of indicators.
1.1 Introduction
This websites will both fit the Shopping Catalogs Systems and Customer Management Systems. Use user-friendly icons to show the convenient while the audiences browse. The main structure will focus on the Online Flower Shopping Center Design and also offer a place for its students can easily communicate with their lecturer. Furthermore, this website will be played a role of assisting their marketing plans and spread the imagination and information around flowers.
The Art-Design Plans will be required of attraction and desire using images to make the audiences who browse this website will tend to feel the aroma of flowers and want to make orders of flowers, or have highly interests about flowers.
1.2
n To transmit about fashion and noble.
n To provide high service and convenience.
n To Integrated Services and produces on sale.
2. Technical Plans
This session will show the technical part of website design. It will include the program language of website, database and the system platform. Also, it will show the proper internet browsers and make sure all the linking will be checked.
2.1 Technical Features
n The OS will use FreeBSD platform which is located in the Central Electronic Room of Hinet, Taiwan.
n Broad-band: Share T1 lines which can use for 1.5 Mbps/1.5 Mbps (upload/downloads)
n Program Language & Database : PHP version 5.04 plus Mysql Server 2.05
n Flash presentation version 9.0
n Dynamic Javascript support
n CSS employed for most layout
n Each Article publish system will use WYSWYG modules
2.2 Testing
The website will undergo both function and usability testing prior to release. Functionality will be check by the developers and designer through the Internet. This testing will use at least the following browsers and configurations:
n Internet Explorer 6 and 7
n Mozilla 1 and 2
n Firefox 1,2,3
n Broadband connection and speed testing
n Domain Name setting and make sure the globe connecting linking (e.g.
n OS testing will include:
l MS Windows95/98/ME/NT/2000/XP/Vista;
l Linux as much as possible distribution (e.g. Red hat, Mandriva, Blue linux etc..)
l Macintosh OS
3. Website Contents Plans
3.1 Website Structure
This web site’s content will include:
l Seasonal special list
l the introduction of its brand and shop(about us)
l news
l member page
l catalogs
l services
l albums
l flowers meaning versus love meaning
l the lectures of making flowers
l teachers’ black broad
l teachers’ blogs
l guestbook
l FAQS
l Desktop download
3.2 Structure Details
The part will show the details of each function and need to prepare Articles.
n Seasonal special list
The session will display the special list goods of every season.
n the introduction of its brand and shop(about us)
├ About us => About AWLC
├ Job opportunity
├ Contact us
├ Consumer Private Policy
├ Copyright Declarations
n News
n Member page
├ Member session (will include cookies)
├ Member Contact Details
├ Shopping History
├ Opinion History
├ Private messages
├ check order status
├ check password
├ change password
n Catalogs
This is the Shopping Center. It will allow use category to storage the shopping list. The functions also include:
├ Hot list
├ Latest released
├ Recommend Goods
├ Shopping car
├ Shipping policy
n Services
This session will show all the services that AWLC can provide.
n Albums
This session can use for group activities and the gallery of designed works.
n Flowers Meaning Versus Love Meaning
l Article Management System (AMS)
n The Lectures Of Making Flowers
l Article Management System (AMS)
n Teachers’ Black Broad
This session will be used by the lecturers for communicate with students.
l Discussion Forums
n Teachers’ Blogs
n Guestbook
This session will be used by the guest for feeding back about AWLC or lecturers.
n FAQ
n Desktop download
This session can upload the designed desktop or theme about flowers. Thus, it can improve the all image about the AWLC.
n Site Maps
3.3 Structure Diagram
3.4 Project Timetable
The whole project will use 102 working days. Now, we assume the starting date will be
The detail project timetable will be list on this table:
| | Working period | start date | finish date |
| Art-designed Process | 53 working days | | |
| Communicate | 1 working days | | |
| Flat design | 5 working days | | |
| Confirm the flat design | 14 working days | | |
| Web design and index flash design | 5 working days | | |
| Confirm the Web design and index flash design | 14 working days | | |
| Confirm data | 14 working days | | |
| Programming period | 32 working days | | |
| Email sending System | 0.5 working days | | |
| FAQ public system | 1 working days | | |
| News public system | 1 working days | | |
| Online Shopping System | 5 working days | | |
| CMS design | 5 working days | | |
| AMS design | 4 working days | | |
| Ad upload System | 0.5 working days | | |
| Forums System design | 8 working days | | |
| Blog Management System | 3 working days | | |
| Guest Books system and E-Form design | 2 working days | | |
| file upload and download systems | 2 working days | | |
| Final testing | 3 working days | | |
| Internal testing | 2 working days | | |
| Linking testing | 1 working days | | |
| Check on delivery | 14 working days | | |
| Examination period by AWLC | 14 working days | | |
4. Marketing Plans
4.1 Target Audience
AWLC website Main target Audience will separate three kinds of type:
l Local customers: these kinds of people will through the shop and catalog and have a more convenient way and faster way to have an order.
l network customers: this website establishing meaning is using through internet to improve AWLC’s reputation and brand imagination. Thus, the main audience group will be focus on.
l students: students who can use the website getting more activities with lectures.
4.2 Promotion plan
l Search Engine Optics (SEO) will put the website on each protocol search Engine.
l The key word will show portal site on popular Search Engine
l Electronic invitational system (regular sent E-PAPER and E-DM)
4.3 Analysis marketing
Aim on advertisement
Select target and discover the correct consumers on the Internet
n Focus on consumers’ behavior and background
–According to our purpose, select correct group
–According to our conditions sent advertisement to designated groups
Specific advertising time and messages
n Focus on specific festival sends advertisement.
n Sending advertisement on suitable the opportune time.
Demography
Integrated Services and relish
n Provide popular information and report to members
– gender、age、interesting、career
n Counting audience click times from advertisement
–understanding advertising position
–understanding audience’s interesting level
n Understanding advertising effect and revision advertisement immediately
Tracing adverting report
Tracing consumers’ behavior
n pay attention on consumers’ behavior when advertisements on-line
n collect consumers feel back and response
n Analyze advertising effect on different pages and units on web site
n Recognize who are first to visit our web site
Consumers’ behavior report
Understanding consumers’ behavior and their interesting
n Analyze members information
n Provide separable information to members and browsers
n Web site will make data base system to store statistics to improve service
n Differentiate Consumers behavior and interesting to improve promotion
Internet survey
Deeply understanding member’s attitude
n Diversification and modulus to surveys
n Doing surveys for different group to ensure accuracy
n On-line surveys is the best method to understanding people and don’t need too much money
n Advertising test board, can understand member’s attitude and thinking，
Polarization intensity on advertising effect
Create human being system on advertisement
n Permit any originative advertisement on different channels
n Regular check survey’s result to confirm advertising effect
n Maximum of benefit
–Reduce time on documents delivery by people
–easy to understanding want is member’s requirement and future Consumers’ direction
–every day change and innovation
5. Designed Processes
| Working Subjects | Web Design DP. | Customers | Working Hrs. |
| Art-designed Process | |||
| Communicate | Communicate with the website’s art-design style and gather information which will fit the website’s need. (e.g. logo, company name, products’ picture and contact information etc..) | 1. Provide our web and art designers’ need and reference of relative websites. 2. Provide logo, company name, products’ picture and contact information etc.. 3. Prepare every piece of information and article offer for designers. 4. Ready for preparing products for upload. | 8H |
| Flat design | Starting for flat design. | | 40H |
| Confirm the flat design | As the first check point, offer the homepage and the theme design for customers confirm. | 1. Confirm the design style and the homepage theme. | Depend on customers’ time table (not over 2 weeks) |
| Web design and index flash design | Starts design the stable pages and the index flash design. | | 40H |
| Confirm the Web design and index flash design | As the second check point, offer the Web design and index flash design | 1. Confirm the Web design and index flash design. | Depend on customers’ time table (not over 2 weeks) |
| Confirm data | Confirm all the data which will use for the website. | | Depend on customers’ time table (not over 2 weeks) |
| Start programming | Programming period | | |
| | Email sending System | 4H | |
| | FAQ public system | 8H | |
| | News public system | 8H | |
| | Online Shopping System | 40H | |
| | CMS design | 40H | |
| | AMS design | 32H | |
| | Ad upload System | 4H | |
| | Forums System design | 64H | |
| | Blog Management System | 32H | |
| | Guest Books system and E-Form design | 16H | |
| | file upload and download systems | 16H | |
| Final testing | |||
| Internal testing | Final testing and Debug | 16H | |
| Linking testing | Linking testing | 4H | |
| Check on delivery | |||
| Examination period by AWLC | 2 weeks (most) | ||
6. Budget
| Preliminary Project Budget and Quote | |||||
| Direct Costs: | |||||
| Role | | Hours | Rate/Hour | Total for Project | |
| Project Manager | Budget | 160 | $25 | $4,000 | |
| Interface Designer | Budget | 80 | $20 | $1,600 | |
| Graphic Artist | Budget | 80 | $20 | $1,600 | |
| Programmer/Coder | Budget | 256 | $20 | $5,120 | |
| Content experts | Budget | 80 | $20 | $1,600 | |
| Testing support | Budget | 24 | $15 | $360 | |
| Total Direct Costs | | | $12,480 | ||
| | |||||
| Indirect Costs for this project are fixed at $22/hour | |||||
| Project Quote: | |||||
| Budget | Amount | ||||
| Direct labour | $12,480 | ||||
| Indirect costs (Indirect cost per hour * Direct labour Hours) | $14,960 | ||||
| Sub-total (Sum of above costs) | $27,440 | ||||
| Profit (Sub-total * 0.25 [25% profit]) | $6,860 | ||||
| Total (Sum of Sub-total and Profit) | $34,300 | ||||
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