Bluetooth LCD Display Sunglass

Excusive Summary

To Realize a Dream of Human Being

~ ~Bluetooth LCD Display Sunglass ~~

Recently, the Bluetooth technologies have been mature. This product report is made from the old ideas around the world. With popular of the BT technology, the Bluetooth LCD Display Sunglass would be considered as the next generation’s product. Combining with BT and Soft-LCD display technology, The BLDS can take part in a common communication tools. It is not only an extend product of BT but is an evolution of recent technology; bring the whole human beings to a really virtual world. Hence, the BLDS should be the bridge of technology and virtual dream world.

However, as far as the results of latest technologic reports, the soft-display technology still stays in the develop stages which means the technology would still take times waiting for mature. On the other hand, the BLDS can realize the virtual dreams of human beings.

This report would content the product purpose, technical plans, the figure of the product and marking plans. And it also includes the Low‐fidelity Prototyping and Evaluation which means it also contents the prototypes and the testing reports. The appendix includes three testing reports from different countries and different cultures. The results had showed the highly interesting of this product. The BLDS could be seen able to expect.

Also, the presentation is contenting the summary of this product. For this product realizing should still need some times, but it definitely would be produced in the short future.

Table of contents

1. Purpose……………………………………………………………………..……………………. 4

1.1 Introduction………………………………………………………….…………………… 4

1.2 Mission Statement…………………………………………………………….……………4

2. Technical Plans…………………………………………………….…………………...…………5

2.1 Technical Features ……………………………………………..………………………….5

2.2 Product Testing…………………………………………………....……………………….5

3. Product Contents Plans…………………………………………………………………………..6

3.1 The concept product figure……………………….……………………………………….6

3.2 Main Structure………………………………………...……………..…………………….6

4. Marketing Plans………………………………………..…………………………………………7

4.1 Target Audience……………………………………………………………………………7

4.2 Promotion plan…………………………………….…….………………………………...7

4.3 Why to choose this product……………………………………...………………………...8

4.4 Internet promotion ………………………………………………………………………..9

4.1.1 Regular E-PAPER、EDM……………………………………….………………...9

4.5 Analysis marketing……………………………………………………….………………..9

4.5.1 Accuracy …………………………………………………...……………………….9

4.5.2 Measurement……………………………………………….……………………...10

4.5.3 Analysis…………………………………………………………..………………...10

4.5.4 Maximum………………………………………………………………………….10

5. Prototype Screen shot ……………………………………………………………………….10

TYPE A…………………………………………………………………………..……………10

TYPE B…………………………………………………………………………..……………12

6. Tasting Report…………………………………………………………………….……………..12

Prototype A……………………………………………………………………..…………..…12

Prototype B………………………………………………………………………..………..…13

7. Summary of testing………………………………...……………………………………………13

8. Conclusion………………………………...……………………………………………………..14

9. References………………………………..….…………………………………………………..15

10. Appendix: ……………………………….……………………………………………………..15

1. Purpose

Since human beings have memory, people pursue the steps of progress would never stop. In 1964, the first operating system, Multiplexed Information & Computing Service (Multics), opened and showed the age of computer coming. Fast and surely, the 21 century is a computer age. People can design and develop any program and software as they want. Many virtual dreams can be realized. This product “Bluetooth LCD Display Sunglass (BTLDS)” is one dream in our childhoods

1.1 Introduction

With the mature technology of Bluetooth, the data and images can be transferred easier and faster. The following is this BTLDS what would want to realize.

n Using the BT transfer technology, we can transfer data and images to the LCD monitors.

n By using Soft LCD monitor technology, we can display images with half-transparent on the sunglass lens.

n Realize the virtual-dream of movies;

Some evidences and examples are showing people who aspire to this idea could be come true:

1. The Japanese cartoon around 25 years ago, The Dragon Balls, the abilities sensor.
2. In the film of Mission impossible, they used the special spray jet to colour someone's hair and they can trace their target trough the sunglasses.
3. Famous game, The Biohazard 4, they used the sunglasses to transfer images and data, even setting the bomb on the sunglasses.
4. Another Japanese cartoon in 2008, Apple Seed – ex Machina, there also is many applications by using these similar sunglasses to transfer public information.
That is, people have been searching the virtual display dreams for a long time. And, nowadays, the LCD technology and the BT technology had been mature and reliable.

n We can see this product which is a application of technology combination.

n In the future, we believe these kinds of utilization will use widely with more useful applications.

1.2 Mission Statement

n To transmit about fashion and a real time information.

n To provide high services and conveniences to human being.

n To Integrated services and produces on sale.

n To realize the virtual dream and high technology with portable life.

2. Technical Plans

This session will show the technical part of product design. It will include the program language of website, database and the system platform. Also, it will show the proper internet browsers and make sure this product can be linked with other mobile and portable devices using BT in present.

2.1 Technical Features

n The coral operation system will use Linux coral which is smaller and stable. And this product should be both considered the IC-chip design and software design.

n Program Language & Database: C++ and SQL-database.

n Soft-LCD selection: the selection condition should be also determined by the sunglass producer.

n Bluetooth dongle selection.

n Speaker and earphone selection: studio and sensitively manufactures.

Consider the safety and normal user friendly, thus, the BTLDS just design with one side of glassed.

2.2 Product Testing

The BTLDS will undergo both function and usability testing prior to release. Functionality will be check by the developers and designers. This testing will use at least the following browsers and configurations:

Hardware checking:

n The product BTLDS and should be light and suitable with people wearing.

n IC-chips modules and BT dongles should be designed as small as possible.

n As present the BT technology, it performs the real time mp3 and radio transfer. Therefore, BTLDS should present the equal qualities.

n Meanwhile, the remote control would be written the base connection protocol to offer the mobile factories downloading drivers and suitable connection programs.

Software checking:

The softwares of currently using should be offer the display to the screen of BTLDS such as WAP, email checking, and GPS.

Browsers checking:

n Internet Explorer 6 and 7

n Mozilla 1 and 2

n Firefox 1,2,3

n Broadband connection and speed testing

n Domain Name setting and make sure the globe connecting linking (e.g. Taiwan, China, HK, Japan, Korea, America, Australia etc.)

n OS testing will include:

l MS Windows95/98/ME/NT/2000/XP/Vista;

l Linux as much as possible distribution (e.g. Red hat, Mandriva, Blue linux etc..)

l Macintosh OS

3. Product Contents Plans

3.1 The concept product figure

3.2 Main Structure

The Bluetooth LCD Display Sunglass is a product which is designed to make more convenient for daily life of human being. This product can be seen as the extend product of Bluetooth. It can be used by Mobile phones or remote controls to receive the information and print-out to the soft-LCD screen. Therefore, the functions of currently PDA-mobile phone can be also displayed on the screen. The functions would be listed by following;

1. Brower: web, search, mail, SMS etc.

2. GPS, Java.

3. Entertainment: music, MTV etc.

The advanced extended

4. Build-in Camera on the sunglass. It would have more interaction with information community and data-transferability. Also, it can provide more real time services such as 2D-Code and image-scan application.

5. The night scene mode; another experience at night time. And it can also use for weapon application.

6. The human body temperature sensible system.

4. Marketing Plans

4.1 Target Audience

The BTLDS Main target Audience will separate several kinds of type:

l The people who really aspire with new technology.

l The people who want to catch the new and fashion style lives.

l The people who had the dream to the virtual worlds.

l This product also can be connected with the game platforms such as PS3, Wii and X-BOX, if this product is getting popular and have suitable driver designs.

The range ages of audience would be mainly focus on 15~40 years old who have above specify characteristics.

4.2 Promotion plan

The target market is Aussie aged among 15 to 40. We plan to charge a little more expensive than our competitors; hence making our strategy based on differentiation, according to Porter’s Generic Strategies (cited in Allen and Helms, 2006).

A good advertisement on TV and internet will be the main marketing strategies to introduce and promote our new products. The hot-sale point is that we are new and modern, and it is essential for all Australian, especially youths.

4.3 Why to choose this product

Our product has at least two innovated concept for customers, such as follows:

n It can be regarded as the further used of Bluetooth Technology that it admits users to remote their mobile phones, remoter, receivers, etc through the sunglass. It will display all the information that they can see in mobile in the sunglass.

n For examples:

· Web browsers, searching engines, email support, SMS etc.

· GPS service.

· Multi-Media Entertainment service.

· Control Mode Menu Display.

· Signals when you receive any new information of the sunglass.

· Basic on the Bluetooth Technology, it’s possible to send all the information, included visual info, sounds, controlling orders, through its support. For this convenient technology, we can have more extended uses of our sunglass.

n A mini camera can be built into the camera to detect the information inside of your visual fields.

n It can also give out the night shot function for armies.

n Basic analysis of the objects properties you see inside of your visual fields, etc.

It would be very excited for most of Aussie because they will never feel dark only when they use sunglass to prevent from sunburn of eyes, but also get funny information and multi-media enjoyment through our product.

Also we have to establish a web site to introduce this product, offer information and downloading drivers. Furthermore, we can directly receive the feedback from customers. The following is the strategy of how to promote the website with necessary.

4.4 Internet promotion

l Search Engine Optics (SEO) will put the website on each protocol search Engine.

l The key word will show portal site on popular Search Engine

4.1.1 Regular E-PAPER、EDM

l Electronic invitational system (regular sent E-PAPER and E-DM)

4.5 Analysis marketing

4.5.1 Accuracy

Aim on advertisement

Select target and discover the correct consumers on the Internet

n Focus on consumers’ behaviours and background

–According to our purpose, select correct group

–According to our conditions sent advertisement to designated groups

Specific advertising time and messages

n Focus on specific festival sends advertisement.

n Sending advertisement on suitable the opportune time.

4.5.2 Measurement

Demography

Integrated Services and relish

n Provide popular information and report to members

– gender、age、interesting、career

n Counting audience click times from advertisement

–understanding advertising position

–understanding audience’s interesting level

n Understanding advertising effect and revision advertisement immediately

Tracing adverting report

Tracing consumers’ behaviours

n pay attention on consumers’ behaviours when advertisements on-line

n collect consumers feel back and response

n Analyze advertising effect on different pages and units on web site

n Recognize who are first to visit our web site

Consumers’ behaviour report

Understanding consumers’ behaviours and their interesting

n Analyze members information

n Provide separable information to members and browsers

n Web site will make data base system to store statistics to improve service

n Differentiate Consumers behaviours and interesting to improve promotion

4.5.3 Analysis

Internet survey

Deeply understanding member’s attitude

n Diversification and modulus to surveys

n Doing surveys for different group to ensure accuracy

n On-line surveys is the best method to understanding people and don’t need too much money

n Advertising test board, can understand member’s attitude and thinking，

4.5.4 Maximum

Polarization intensity on advertising effect

Create human being system on advertisement

n Permit any originatively advertisement on different channels

n Regular check survey’s result to confirm advertising effect

n Maximum of benefit

–Reduce time on documents delivery by people

–easy to understanding want is member’s requirement and future Consumers’ direction

–every day change and innovation

5. Prototype Screen shot

TYPE A

The screen shot is when the BLDS programs boot

The screen shot is when the BLDS programs are running the Browser

The screen shot is when the BLDS programs are playing the movie

TYPE B

6. Tasting Report

The testing reports have been put into the Appendix. There are eight reports (two for each person). The following two tables are the average of results.

Prototype A

Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)	8.25
2	Executive Feasibility (what do you think this product would be realized?)	6.75
3	If the products really become true, what do you think this would be popular?	8.25
User Interface (UI Design Testing)
4	Page’s appearance	5.75
5	Color	6.25
6	Font	6.75
7	Pictures	6
8	Languages	4.5
9	Help/ Error messages	4.5
Navigation
10	Easy to locate an item	5.25
11	Useful search functions	6.75
Content & Structure
12	Purpose of the product	7.75
13	The content of the product is well-organized	6.25
14	Sequence of pages	6.75
Overall Questions
15	Overall, I am satisfied with this product	8

Prototype B

Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)	8
2	Executive Feasibility (what do you think this product would be realized?)	6.25
3	If the products really become true, what do you think this would be popular?	7.5
User Interface (UI Design Testing)
4	Page’s appearance	7.75
5	Color	6.75
6	Font	6.5
7	Pictures	8
8	Languages	5.25
9	Help/ Error messages	7.25
Navigation
10	Easy to locate an item	7.25
11	Useful search functions	6
Content & Structure
12	Purpose of the product	8.25
13	The content of the product is well-organized	6.5
14	Sequence of pages	6.75
Overall Questions
15	Overall, I am satisfied with this product	8.25

7. Summary of testing

According to the testing report, people seem like this idea and product. As the previous mention, this idea would be every childhood dream. This product can be separated to two different ways of developing. One is seen to the extended BT product; the BTLDS do just receiving data from mobile phone and show on the monitor (glass). The other way is to do more special functions which build in the BTLDS. That is, we can do more communicate in both direction (input and output). Such as the camera with the scan function and offer more real time services.

These two different types of designing would be decided by the market survey reports and the foundation. Also, the patent right is the first issue and should apply at the beginning stages. Therefore, the concept of the BTLDS had focused on how to promote the mainly idea.

8. Conclusion

Bluetooth LCD Display Sunglass is concerned about the needs for Aussie and their values. We are creating a huge market to combine sunglass and modern Bluetooth display technology into one product so that they can get the conveniences and benefits when they trade in certain stuff. Our product will be sold on the east coast of Australia to allow customers to know about this brand. We also anticipate expanding the market of our product to the other parts of Australia.

The researching shows that this kind of project would be used in several fields such as commercial communities and military weapon. As far as I know, in Taiwan, they are still holding in the research and development stages. However, to achieve the goals and to come true the whole human being’s dreams are not easy. This report is still having huge improvement directions. Hence, when the report had been viewed and tested by the lecturer. This report would be rearranged at the final assignment. Meanwhile, when I was doing this researching and decided using this topic for the assignment. I also thought about how to design the IC-chips. I had asked several factories in China and Taiwan. This is why I know the Industrial Technology Research Institute of Taiwan, R.O.C(ITRIT) that their developed schedules and how to make the BTLDS come true. The further research and rearrange the document would present in the future. In final, I believe the day and the concept product would be realized shortly.

There is no doubt that the idea is not the brand new concept, somehow, the realized steps are difficult cause the present LCD monitor all have using the block cover at the back and there is still no way make the LCD presenting images with half-transparent. The ITRIT are trying to overcome the base technological theory of LCD monitor. They are developing the soft LCD monitor. If this technology can overcome and mature I think definitely that dreams would come true. Since the 19^th century the industry evolution, people had realized inestimable dreams of whole human beings. In the future, there is nothing impossible, if the desire and aspiration of people on the earth are keeping the peace and the development to improve the human’s lives.

9. References

• Allen, R. S., & Helms, M.M., (2006). Linking strategic practices and organizational performance to Porter’s generic strategies. Business Process Management Journal, 12 (4), 433-454

10. Appendix:

The testing reports of four people who come from different countries and have the different cultures. Each testing report both have type A and B.

Low‐fidelity Prototyping and Evaluation -- Testing application form.

No.1 - A

No.		2009040101	Date	21st 4, 2009
Name		Cody Chou	Sex	male
Nationality		Taiwan	Age	30
Position		student	Major	MIT/MBA
Testing prototype		Type A
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				9
2	Executive Feasibility (what do you think this product would be realized?)				7
3	If the products really become true, what do you think this would be popular?				10
User Interface (UI Design Testing)
4	Page’s appearance				7
5	Color				6
6	Font				8
7	Pictures				9
8	Languages				2
9	Help/ Error messages				5
Navigation
10	Easy to locate an item				9
11	Useful search functions				8
Content & Structure
12	Purpose of the product				9
13	The content of the product is well-organized				7
14	Sequence of pages				6
Overall Questions
15	Overall, I am satisfied with this product				9
Comments
The idea of product is fantastic, however, the executive possibility still has long way to go. As I know, there are many company around the world are doing similar projects. Therefore, the product will show on the earth shortly. I can provide two different ways to execute this project. One is just seen this as a extended BT product. It can just use the application as transfer data to the screen. Otherwise, to produce this product using your own programs has to fit most mobile currently, it is a very huge project to realize the dream. Thanks for the information sharing.

No.2 - B

No.		2009040101	Date	21st 4, 2009
Name		Cody Chou	Sex	male
Nationality		Taiwan	Age	30
Position		student	Major	MIT/MBA
Testing prototype		Type B
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				9
2	Executive Feasibility (what do you think this product would be realized?)				7
3	If the products really become true, what do you think this would be popular?				9
User Interface (UI Design Testing)
4	Page’s appearance				8
5	Color				8
6	Font				7
7	Pictures				8
8	Languages				5
9	Help/ Error messages				7
Navigation
10	Easy to locate an item				6
11	Useful search functions				7
Content & Structure
12	Purpose of the product				9
13	The content of the product is well-organized				8
14	Sequence of pages				7
Overall Questions
15	Overall, I am satisfied with this product				9
Comments
The type of virtual version is similar to the film. Somehow, maybe it can be the reference of how to make people accept this new product.

No.3 - A

No.		2009040101	Date	21st 4, 2009
Name		Mei Chen	Sex	female
Nationality		Chinese	Age	21
Position		student	Major	Diploma
Testing prototype		Type A
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				9
2	Executive Feasibility (what do you think this product would be realized?)				8
3	If the products really become true, what do you think this would be popular?				7
User Interface (UI Design Testing)
4	Page’s appearance				5
5	Color				7
6	Font				6
7	Pictures				4
8	Languages				5
9	Help/ Error messages				6
Navigation
10	Easy to locate an item				4
11	Useful search functions				6
Content & Structure
12	Purpose of the product				8
13	The content of the product is well-organized				6
14	Sequence of pages				7
Overall Questions
15	Overall, I am satisfied with this product				8
Comments
Good, I saw on the movies. If this product would become true. I like to buy for fun.

No.4 - B

No.		2009040101	Date	21st 4, 2009
Name		Mei Chen	Sex	female
Nationality		Chinese	Age	21
Position		student	Major	diploma
Testing prototype		Type B
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				8
2	Executive Feasibility (what do you think this product would be realized?)				5
3	If the products really become true, what do you think this would be popular?				6
User Interface (UI Design Testing)
4	Page’s appearance				7
5	Color				7
6	Font				7
7	Pictures				8
8	Languages				5
9	Help/ Error messages				7
Navigation
10	Easy to locate an item				7
11	Useful search functions				6
Content & Structure
12	Purpose of the product				9
13	The content of the product is well-organized				7
14	Sequence of pages				7
Overall Questions
15	Overall, I am satisfied with this product				8
Comments
Still Good

No.5 - A

No.		2009040101	Date	22nd 4, 2009
Name		Michelle Kim	Sex	Female
Nationality		Korean	Age	24
Position		student	Major	MPA
Testing prototype		Type A
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				8
2	Executive Feasibility (what do you think this product would be realized?)				4
3	If the products really become true, what do you think this would be popular?				9
User Interface (UI Design Testing)
4	Page’s appearance				5
5	Color				5
6	Font				6
7	Pictures				5
8	Languages				4
9	Help/ Error messages				4
Navigation
10	Easy to locate an item				3
11	Useful search functions				6
Content & Structure
12	Purpose of the product				7
13	The content of the product is well-organized				6
14	Sequence of pages				8
Overall Questions
15	Overall, I am satisfied with this product				8
Comments
Cool, I had a dream that one day that I can wear this glass on the road. There are many interest things but I have to go back home and check. If this product can be true. What’s the big apple!

No.6 - B

No.		2009040101	Date	22nd 4, 2009
Name		Michelle Kim	Sex	female
Nationality		Korean	Age	24
Position		student	Major	MPA
Testing prototype		Type B
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				7
2	Executive Feasibility (what do you think this product would be realized?)				5
3	If the products really become true, what do you think this would be popular?				8
User Interface (UI Design Testing)
4	Page’s appearance				8
5	Color				7
6	Font				5
7	Pictures				8
8	Languages				5
9	Help/ Error messages				7
Navigation
10	Easy to locate an item				8
11	Useful search functions				5
Content & Structure
12	Purpose of the product				7
13	The content of the product is well-organized				5
14	Sequence of pages				6
Overall Questions
15	Overall, I am satisfied with this product				8
Comments
The two prototypes are similar. But I cannot wait for this product on the market.

No.7 - A

No.		2009040101	Date	22nd 4, 2009
Name		Mizue Jikiumaru	Sex	female
Nationality		Japan	Age	18
Position		student	Major	Hotel management
Testing prototype		Type A
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				7
2	Executive Feasibility (what do you think this product would be realized?)				8
3	If the products really become true, what do you think this would be popular?				7
User Interface (UI Design Testing)
4	Page’s appearance				6
5	Color				7
6	Font				7
7	Pictures				6
8	Languages				7
9	Help/ Error messages				3
Navigation
10	Easy to locate an item				5
11	Useful search functions				7
Content & Structure
12	Purpose of the product				7
13	The content of the product is well-organized				6
14	Sequence of pages				6
Overall Questions
15	Overall, I am satisfied with this product				7
Comments
I had seen many movies having this manufactory. Especially I saw the apple-seed. It is amazing story. While I watched the films I was so good if I could have this machine. I have to go home and watch the movies again. Is it the second part? Am I right? Thanks for the information. I love it.

No.8 - B

No.		2009040101	Date	22nd 4, 2009
Name		Mizue Jikiumaru	Sex	female
Nationality		Taiwan	Age	18
Position		Japan	Major	Hotel management
Testing prototype		Type B
Option (from 0 to 10, the most agree lever is 10)
Idea Testing
1	Idea (what do you think about the BTLDS?)				8
2	Executive Feasibility (what do you think this product would be realized?)				8
3	If the products really become true, what do you think this would be popular?				7
User Interface (UI Design Testing)
4	Page’s appearance				8
5	Color				5
6	Font				7
7	Pictures				8
8	Languages				6
9	Help/ Error messages				8
Navigation
10	Easy to locate an item				8
11	Useful search functions				6
Content & Structure
12	Purpose of the product				8
13	The content of the product is well-organized				6
14	Sequence of pages				7
Overall Questions
15	Overall, I am satisfied with this product				8
Comments
Only one word, cool!