Pirated Goods Row of Titan Stores

Pirated Goods Row of Titan Stores

Integrity and high ethical standards – We put people first

Report for SPSF

EXECUTIVE SUMMARY

Titan Stores is a major retailer with stores. Because the serious allegation and the effect on the company’s image and share price, Titan Stores decided to hold a press conference. As a chief man, I felt shamed about our customers and shareholders, but we still face the serious problems. Even though the allegation is factitious and un-true, we still give a good reason and set a responsibility to our all the public people.

INTRODUCTION

With accusing pirated goods, in Titan Stores, we are known for our integrity and high ethical standards. We felt sorry and ashamed with our customers because we always price our products competitively and offer top quality goods. We also have a skilled and committed workforce in whom we have great confidence.

Titan Stores’ Background

· Based in Dublin, Ireland, Titan Stores is a major retailer with stores in most European cities.

· Merchandise:

Ø Stationery and greeting cards.

Ø Books, Magazines and music products.

Ø Computer software and games.

Ø Office equipments, etc.

· Major Customer:
Teenagers and young adults.

· Workforce: 8,000

· Annual Turnover (past one year):
Sales: €720m
Pre-tax: €90m

FINDINGS

Pirated Goods

· Race against Time
This game was from the company, Netherland, we had bought the software license in low price due to this company had a financial problem and they want to sell quickly five years ago. As a chief of Titan’s company, I believe that will help us been more competitive with our competitions.

· Space Gladiator 4 and Endgame
These two games are from another company in Hong Kong. We had some traded goods with each other, but not too much. Before we began in business, they had showed me the licenses (copyright) with these two games. They had the right to sell them, so I had decided to trade with them.

Employees Redundant

Our company’s mission is just like the slogan ’We put people first.’ Past years ago, our company was a small company. When the company had been varied, we lead in many kinds of goods to enrich our selling such as books, music and software etc. Because of fierce competition, we had no choice to make the decision.

We have to increase profits because the share price has been declining and shareholders are becoming restless. We had cut down approximately 2,000 stuffs, but all the processes were fit the Stand of Human Resource Management (SHRM). It is not so called ‘ruthless and dictatorial.’ We knew some employees who had lots of complain and sadness but, believe me, we were in the same feeling and the same situation.

Although the turnover is high during these years the pre-tax profits is still not good enough. We have had problems in our buying department recently. We have faced the problems and tried to fix all the improper selling policy and behaviors.

We had done these steps below:

· We had contacted with our chief buyer. He said no one know who placed the original order. According to him, it could have been a buyer who has left the company.

· We had contacted the manufacturer of the game Race against time. They were not helpful. They said they were still considering what action to take regarding the illegal copies.

CONCLUSION

According to our market survey groups, it is true that there are some illegal copies have been spread on the market. But we still had sold approximately 5,000 packs of the game in the past three months. We had asked the software providers given a copyright or an anti-counterfeit mark on our products. It’s impossible for us to recycle all these packs, but we can guarantee that our games and software are legal and right licenses.

RECOMMENDATIONS

With these allegations, we felt sorry to our consumers. We have decided to stop sell these three software and communicate with customers who had bought our products and check with them to see if they had bought the illegal copies.

We will take the list step below:

1. To stop selling these software provisionally and cooperate the SPSF investigation.

2. To contact with our software providers and tell the serious allegation will destroy our Titan’s reputation.

3. We will make a final conclusion and hold a meeting room again until the SPSF finishes their investigation.

Chief Executive Operator of Titan Stores

14 August 2008