How can a print media company make money with the Internet?

How can a print media company make money with the Internet?

(The attitudes change and survive during the Internet ages)

Internet had infected people's attitudes which are from reading books to browse through the Internet. With no doubt, the print media's benefits would be infected if they do not follow the steps of ages. However, they still have the chances to make huge money in the other ways.

In this discussion, the solutions would be discussed with four parts; resources, relationships, CMS, and combination. These suggestions could be references of these print media which means these suggestions would not focus on any particular company.

At the first, the resources of information would be one of the most important element. The Internet ages would not only transfer the data from paper to database but also offer the faster and particular fields. That is, the information providers are their roles. The professional column would be a better choice to replace the original mess information.

Also, the relationships of business to business (B to B relationships) are the major linking of business strategies. How to make a good strategy of business linking is the first step during their changing roles. A good business strategy would increase their benefits immediately.

Customer Management System is a very important part of tracing their consumers’ attitudes. During the Internet ages, especially for the web 2.0 stage, the information providers should change their focus on the two-direction communication.

As the print media company (information provider) it should face on the shock effects of Internet. Therefore, the combination of media is the last but the most important business strategy. Nowadays, the web-users could not satisfy only for browsing but for updated information. How to make good

Strategies between B to B and B to C relationships and how to build a loyalty customer faith, for example, the Harry Potter was only a novel. Many years later, Harry Potter had been produced movies, games, official-websites, and huge amount of blogs and discussion broads spread around the world. People had not only been satisfied by books. This is a successful example of good combination.

As a conclusion, print media companies should change their original roles to communicated roles, not only for the information providers but also combined the relative companies. It's a change and also a challenge. The reasons are people want the immediate and professional information. And they do want to have their own opinions through the Internet. In addition, copyright is another issue during the ages of Internet. However, in personal, sharing the benefits and gather from each end-user would be more clever attitudes. The marketing of Internet would not only focus on how many books or magazines had been sold but should face the challenge of globe browser marketing. Although the money (benefits) would be not longer for the publicities but it could be gathered pieces by pieces. And the mounts would be huge than before if these companies could change their roles in necessary.

WCMS

Executive Summary

Web content management system (WCMS) has become the main stream of the website design standard; because it has powerful content manages abilities. Nowadays, people and corporations are tending to use more specific budget and faster develop time to establish a website.

This assignment is mixed that according to author’s network and website planning working experience for past several years and synthesizes the comments and technological files of famous website-building softwares (tools) around the world. Thus, the whole article will discuss and point out the strength and the weakness of several CMS.

This assignment is divided into four parts; the introductions of popular CMS are around the world, how does the CMS work? Functional difference are with each system and Contrast with each system.

Analysing with Joomla, XOOPS, and PHPNUKE; the main idea is how to select which CMS will be the best choice for designing a website.

A good CMS should be considered by three points:

1. Content managements

2. Visual customer-made

3. Scalability

At the last part of this assignment, open-source resources and GNU limitation will be listed on the bibliography. At appendix part will give the famous website example which use Joomla to show the flexibility of the application.

Table of contents

1. Essay Assignment………………………………………………………………...4

2. List of Bibliography…………………………………………………………….10

• Open-source resource

• Portal site resource

• Forums resource

• E-Commerce resource

• Blog resource

3. Appendix - Joomla CMS website actual example…………………………….12

A “web content management system” (WCMS) is software to help you put content on your web site. There are many content managers. Two popular open-source content managers are Drupal and Joomla. Write a paper comparing and contrasting some of the popular open-source WCMS packages, and suggest which one is best

With Internet rising, the web developers including programmers and visual-designers have no longer used page by page designing and coding. At least few years ago, they had had to design like that. Nowadays, “web content management system” (WCMS or CMS) seems to be more popular and more convenient tools for the web designing. Accompanied by the foam of the Internet and growing again, people and corporations are tend to use more specific budget and faster develop time to establish a website or personal blog. Thus, CMS has become the main stream of the website design standard. However, the widely explanations about CMS are not just the maintain tools of content system. It can be included with forum, Blog and e-Commerce systems.

This assignment will be divided into four parts; the introductions of popular CMS are around the world, how does the CMS work? Functional difference are with each system and Contrast with each system.

First of all, the introductions of popular CMS are around the world. As a website designer, I had used XOOPS and PHPNUKE for building websites. To compare with these two open-source systems, in personal view, these two systems are powerful and complete modularization. There are over 4,000 modules can be afforded for download. Follow steps to install in PHP + MySQL environments. The website can be established in very short time. The same with Drupal and Joomla, they also have these fast develop abilities. According to the author of www.opensourcecms.com, Calvin C. Sov, CMS has been divided with function into portal site, blog, e-Commerce, Groupware, Forums, e-Learning and compounded types with above. For making a website with open-source code systems, the first thing should be considered is its capability. CMS can be arranged by its function into:

• Portal site: PHPNUKE, XOOPS ,Joomla

• Forums：phpBB ,discuz, smf, vbb, ipb

• E-Commerce：osCommerce, phpShop

• Blog：Lifetype, Wordpress, Movable Type

As above, these are all common modularized systems. It’s difficult to tell which the best one is. However, the only way to choose these systems which will fit the need is to try then select one can meet the requirement. It seems to be the only and fastest way.

The reason why these CMS have become popular are it owns the shortest time-consuming, free license fee (open-source), and code separation. In the past day, the process of web design should be planning the prototype, art-design then add-code in the final. Using these CMS can use the “template” for art-design, and just call the function to the suitable place such as Mambo. It has already no doubt to describe building a website equal to design a program using function like C++ but more efficiency and simple.

An example for the CMS which own these characteristics is Joomla.

1. Advanced website technologic application:

Joomla use lots of new website technology such as “website cache tech” which can speed the responding and effecting of website, “RSS broadcast and news reading tech” which is the one of most popular technology, “Search Engine Optimization (SEO)” which is the necessary technology for the search engine easier to find the contents of the website. It will increase the page view to bring the potential bonus and the chance of business.

2. Over thousands plugin and modules:

The developers from over the world have developed and offer their functions and creative ideas to improve Joomla’s integrity. These plugin will be used just like to chick the install button in Microsoft windows. It will automatically create relative databases in Mysql. There is no need to worry about database design. Thus, more corporations choose these CMS to create their own websites. Fast and convenient are the main reasons.

3. Simple and abundant user interface (UI):

UI design was also the most important point during the design process. Joomla has user friendly interface. It makes the people who cannot understand the programming and coding technology easily to establish the website and create their own characteristic. Furthermore, they can easily manage the articles and contents on the website.

4. Highly customer-made and develop-elasticity:

This point perhaps will be the main reason of global user bond of. PHPNUKE and XOOPS should be the elder vision. Although these two systems have template too, however, the template design is still not easy to design and restrict by the block. Customer-made is always the major consideration for customers because there is no one wants to make a website without their style. Through CSS and xml grow up; the efficiency of development is most favorite by programmer and website-designer.

5. Over ten thousand websites around the world had had used Joomla:

Since Mambo 1.0 version, on the earth there are over ten thousand websites had choices Joomla be the coral system such as the official website of Porsche (Brazil), Mitsubishi and Michael Jackson’s website. And there are over 30,000 members of the official Joomla website.
Joomla had also won the prize during these years:

• The open-source personal contribution, 2005 London, England.
(Brian Teeman, the team member of Joomla)

• The best Linux and open-source plan, 2005 London, England.

• The best solution of open-source, 2005 Boston, USA.

• The best software of Linux and open-source, 2004 Magazine of Linux User & Developer

• The best free software plan of 2004, 2004 Magazine of Linux Format.

(Prizes translated from the official Traditional-Chinese Jommla website)

Compare with XOOPS and PHPNUKE, these two systems are stable but not user-friendly, especially during design the “template”. It usually takes more time to arrange properly. The latest version 2.3.2b of XOOPS has huge improvement with the manage system’s UI; however, the coral had been fixed too many bugs to adjust the elders. As a result, lots of older modules would not suit for the new version of XOOPS. This is one of issue about XOOPS.

It is hard to say which one will be the best, again, as a website planner. Different types of business, different customer requirement; these questions will always be around the web designers. There are three main consider points to make decision of choosing which CMS will be suitable for the limit budget, time, and highly customer-made.

1. Content managements:

The menu structures have been well organizations whenever there are multi-level menu structures. The structures could be used in searching, sorting, and up-to-date. The structure and contents can be easily added, moved, edited and inserted. A well menu structure content manage system should own these identities. This session will be a very important point for considerations. Once the project finished, it can let customers maintain the contents by theirselves without long period time of training.

2. Visual customer-made:

The CMS should also have the abilities using html editor to help designers doing page arrangements without the programming background. Faster the whole processes proceed.

Sometimes, the highly customer-made is an essential element to fit the CI of customer need. Hence, designers can be free to design the layout of the whole web-pages without been limitation for the block, programmers can insert the URLS into the proper place as usual. This is the most weakness of XOOPS, os-Commerce and phpBB.

3. Scalability:

For the future consideration, the scalability should always stay in the highly priority. With the time of the website maintainability, customers will require the updated functions and add new elements to the website. This is the reason that web planner would like use theirselves programming to fit this requirement instead of using CMS in the past period. Nowadays, the scalability for the most developers of CMS has been focus on this point. They know it clear but no one can promise the scalability will be 100% suitable for every website users and customers’ need. As a result, how to choice a good CMS for customers would be depended on the business type of customers. It would be the biggest challenge of web-planners because there are not every customer would like re-pay the money for the website rebuilding. But this issue was annoying with customers during the past period of fixed layout designing.

Also, the designs of database structure were difficult for using more than one CMS systems such as XOOPS plus os-Commerce. The tough point came from data transfer and the hierarchy permission of members. It took lots of time to fixed every table included extend more columns and data types. This was like a nightmare of using combing CMS. It took very long time to avoid using CMS to establish customers’ websites.

Furthermore, multi-language website would be another important consideration of using CMS. Not only just because CMS could not support multi-language but also the encoding language of html would affect the code of database such as the transfer between Big-5 and GB. To overcome these problems, nowadays, most websites would use UTF-8 instead of original encoding language systems.

For the conclusion, to be a successful web planner, it should not take risks to decide which CMS can be used without real testing. The responsibility for customers would be taking their marketing needs. It is not a theory instead of heavy and real burden. However, after comparing these specifications and sample temples of CMS, Joomla seems to be a better choice because it owns advanced website technologic applications, simple and abundant user interface, highly customer-made and develop-elasticity and powerful scalability. It should be real tested sooner in the future.

List of Bibliography:

Open-source resource:

1. The GNU official website Retrieved 19 January 2009 from http://www.gnu.org/

2. Open Source Matters official website Retrieved 19 January 2009 from http://opensourcematters.org/

3. OpenSourceCMS official website Retrieved 19 January 2009 from http://www.opensourcecms.com/

4. OpenSourceCMS - php official website Retrieved 19 January 2009 from http://php.opensourcecms.com/

5. CommercialCMS official website Retrieved 19 January 2009 from http://www.commercialcms.com/

Portal site resource:

1. The Mambo official website Retrieved 19 January 2009 from http://www.mambocommunities.com/

2. Drupal official website Retrieved 19 January 2009 from http://drupal.org/

3. Drupal Taiwan official website Retrieved 19 January 2009 from http://drupaltaiwan.org/

4. Joomla Taiwan official website Retrieved 19 January 2009 from http://www.joomla.org.tw/

5. Joomla official website Retrieved 19 January 2009 from http://www.joomla.org

6. XOOPS official website Retrieved 24 January 2009 from http://www.xoops.org/

7. PHP-NUKE official website Retrieved 24 January 2009 from http://phpnuke.org/

Forums resource:

1. PHPBB official website Retrieved 19 January 2009 from http://www.phpbb.com/

2. Discuz official website Retrieved 22 January 2009 from http://www.discuz.net/

3. Vbb official website Retrieved 22 January 2009 from http://www.vbbonline.de/start.php?id_language=2

4. Simple Machines official website Retrieved 19 January 2009 from http://www.simplemachines.org/

5. Invision Power Services official website Retrieved 19 January 2009 from http://www.invisionpower.com/community/board/index.html

E-Commerce resource:

1. osCommerce official website Retrieved 22 January 2009 from http://www.oscommerce.com/

2. phpShop official website Retrieved 22 January 2009 from http://www.phpshop.org/

Blog resource:

6. Lifetype official website Retrieved 23 January 2009 from http://lifetype.net/

7. Wordpress official website Retrieved 24January 2009 from http://wordpress.org/

8. Movable Type official website Retrieved 24 January 2009 from http://www.movabletype.org/

Appendix - Joomla CMS website actual example:

Porsche Brazil http://www.porsche.com.br/

Mitsubishi official website http://www.mitsubishi.com/

Michael Jackson Official Website http://www.michaeljackson.com/

The Online Flower Shop

Executive Summary

This project will be required by an Aroma-World Limit Company (AWLC) of Taiwan which is focus on the Taipei-area flower shop and founded in 1990s. The company’s president is also a flower lecturer of one Technology School of Taipei.

Thus, the website design will focus on the Online Flower Shopping Center Design and also offer a place for its students can easily communicate with their lecturer. Furthermore, this website will be played a role of assisting their marketing plans and spread the imagination and information around flowers.

The Art-Design Plans will be required of attraction and desire using images to make the audiences who browse this website will tend to feel the aroma of flowers and want to make orders of flowers, or have highly interests about flowers.

This websites will both fit the Shopping Catalogs Systems and Customer Management Systems. And Use user-friendly icons to show the convenient while the audiences browse.

The final achievement of this website will be focused on the local main target customers to increase its reputation and image of its brand which will achieve the dream with combining life style and comfortable design and show the fashion brand of indicators.

Table of contents

1. Purpose…………………………………………………………………………. 3

1.1 Introduction………………………………………………………………. 3

1.2 Mission Statement…………………………………………………………3

2. Technical Plans……………………………………………………….…………3

2.1 Technical Features ……………………………………………..…………3

2.2 Testing……………………………………………………………...………4

3. Website Contents Plans…………………………………………………………4

3.1 Website Structure………………………………………………………….4

3.2 Structure Details……………………………………………………..…….5

3.3 Structure Diagram…………………………………………………………7

3.4 Project Timetable………………………………………………………….7

4. Marketing Plans………………………………………..……………………….8

4.1 Target Audience…………………………………………………………….8

4.2 Promotion plan………………………………………….………………….8

4.1.1 Internet promotion …………………………………………………8

4.1.2 Regular E-PAPER、EDM…………………………………………8

4.3 Analysis marketing…………………………………………………………9

4.3.1 Accuracy …………………………………………………...……….9

4.3.2 Measurement……………………………………………….……….9

4.3.3 Analysis…………………………………………………………..….9

4.3.4 Maximum…………………………………………………………..10

5. Designed Processes ………………………………………………………10

6. Budget…………………………………………………………………………12

1. Purpose

The AWLC online flower shop is an image styles web site; it will be focused on the local main target customers to increase its reputation and image of its brand which will achieve the dream with combining life style and comfortable design and show the fashion brand of indicators.

1.1 Introduction

This websites will both fit the Shopping Catalogs Systems and Customer Management Systems. Use user-friendly icons to show the convenient while the audiences browse. The main structure will focus on the Online Flower Shopping Center Design and also offer a place for its students can easily communicate with their lecturer. Furthermore, this website will be played a role of assisting their marketing plans and spread the imagination and information around flowers.

The Art-Design Plans will be required of attraction and desire using images to make the audiences who browse this website will tend to feel the aroma of flowers and want to make orders of flowers, or have highly interests about flowers.

1.2 Mission Statement

n To transmit about fashion and noble.

n To provide high service and convenience.

n To Integrated Services and produces on sale.

2. Technical Plans

This session will show the technical part of website design. It will include the program language of website, database and the system platform. Also, it will show the proper internet browsers and make sure all the linking will be checked.

2.1 Technical Features

n The OS will use FreeBSD platform which is located in the Central Electronic Room of Hinet, Taiwan.

n Broad-band: Share T1 lines which can use for 1.5 Mbps/1.5 Mbps (upload/downloads)

n Program Language & Database : PHP version 5.04 plus Mysql Server 2.05

n Flash presentation version 9.0

n Dynamic Javascript support

n CSS employed for most layout

n Each Article publish system will use WYSWYG modules

2.2 Testing

The website will undergo both function and usability testing prior to release. Functionality will be check by the developers and designer through the Internet. This testing will use at least the following browsers and configurations:

n Internet Explorer 6 and 7

n Mozilla 1 and 2

n Firefox 1,2,3

n Broadband connection and speed testing

n Domain Name setting and make sure the globe connecting linking (e.g. Taiwan, China, HK, Japan, Korea, America, Australia etc.)

n OS testing will include:

l MS Windows95/98/ME/NT/2000/XP/Vista;

l Linux as much as possible distribution (e.g. Red hat, Mandriva, Blue linux etc..)

l Macintosh OS

3. Website Contents Plans

3.1 Website Structure

This web site’s content will include:

l Seasonal special list

l the introduction of its brand and shop(about us)

l news

l member page

l catalogs

l services

l albums

l flowers meaning versus love meaning

l the lectures of making flowers

l teachers’ black broad

l teachers’ blogs

l guestbook

l FAQS

l Desktop download

3.2 Structure Details

The part will show the details of each function and need to prepare Articles.

n Seasonal special list

The session will display the special list goods of every season.

n the introduction of its brand and shop(about us)

├ About us => About AWLC

├ Job opportunity

├ Contact us

├ Consumer Private Policy

├ Copyright Declarations

n News

n Member page

├ Member session (will include cookies)

├ Member Contact Details

├ Shopping History

├ Opinion History

├ Private messages

├ check order status

├ check password

├ change password

n Catalogs

This is the Shopping Center. It will allow use category to storage the shopping list. The functions also include:

├ Hot list

├ Latest released

├ Recommend Goods

├ Shopping car

├ Shipping policy

n Services

This session will show all the services that AWLC can provide.

n Albums

This session can use for group activities and the gallery of designed works.

n Flowers Meaning Versus Love Meaning

l Article Management System (AMS)

n The Lectures Of Making Flowers

l Article Management System (AMS)

n Teachers’ Black Broad

This session will be used by the lecturers for communicate with students.

l Discussion Forums

n Teachers’ Blogs

n Guestbook

This session will be used by the guest for feeding back about AWLC or lecturers.

n FAQ

n Desktop download

This session can upload the designed desktop or theme about flowers. Thus, it can improve the all image about the AWLC.

n Site Maps

3.3 Structure Diagram

3.4 Project Timetable

The whole project will use 102 working days. Now, we assume the starting date will be 08/01/2009 then the project finish date will on 29/05/2009. It includes the Art-designed Process, Programming period, final testing and Check on delivery timetable.

The detail project timetable will be list on this table:

Mission Name	Working period	start date	finish date
Art-designed Process	53 working days	8/01/2009	23/03/2009
Communicate	1 working days	8/01/2009	8/01/2009
Flat design	5 working days	9/01/2009	15/01/2009
Confirm the flat design	14 working days	16/01/2009	4/02/2009
Web design and index flash design	5 working days	5/02/2009	11/02/2009
Confirm the Web design and index flash design	14 working days	12/02/2009	3/03/2009
Confirm data	14 working days	4/03/2009	23/03/2009
Programming period	32 working days	24/03/2009	6/05/2009
Email sending System	0.5 working days	24/03/2009	24/03/2009
FAQ public system	1 working days	24/03/2009	25/03/2009
News public system	1 working days	25/03/2009	26/03/2009
Online Shopping System	5 working days	26/03/2009	2/04/2009
CMS design	5 working days	2/04/2009	9/04/2009
AMS design	4 working days	9/04/2009	15/04/2009
Ad upload System	0.5 working days	15/04/2009	15/04/2009
Forums System design	8 working days	16/04/2009	27/04/2009
Blog Management System	3 working days	28/04/2009	30/04/2009
Guest Books system and E-Form design	2 working days	1/05/2009	4/05/2009
file upload and download systems	2 working days	5/05/2009	6/05/2009
Final testing	3 working days	7/05/2009	11/05/2009
Internal testing	2 working days	7/05/2009	8/05/2009
Linking testing	1 working days	11/05/2009	11/05/2009
Check on delivery	14 working days	12/05/2009	29/05/2009
Examination period by AWLC	14 working days	12/05/2009	29/05/2009

4. Marketing Plans

4.1 Target Audience

AWLC website Main target Audience will separate three kinds of type:

l Local customers: these kinds of people will through the shop and catalog and have a more convenient way and faster way to have an order.

l network customers: this website establishing meaning is using through internet to improve AWLC’s reputation and brand imagination. Thus, the main audience group will be focus on.

l students: students who can use the website getting more activities with lectures.

4.2 Promotion plan

4.1.1 Internet promotion

l Search Engine Optics (SEO) will put the website on each protocol search Engine.

l The key word will show portal site on popular Search Engine

4.1.2 Regular E-PAPER、EDM

l Electronic invitational system (regular sent E-PAPER and E-DM)

4.3 Analysis marketing

4.3.1 Accuracy

Aim on advertisement

Select target and discover the correct consumers on the Internet

n Focus on consumers’ behavior and background

–According to our purpose, select correct group

–According to our conditions sent advertisement to designated groups

Specific advertising time and messages

n Focus on specific festival sends advertisement.

n Sending advertisement on suitable the opportune time.

4.3.2 Measurement

Demography

Integrated Services and relish

n Provide popular information and report to members

– gender、age、interesting、career

n Counting audience click times from advertisement

–understanding advertising position

–understanding audience’s interesting level

n Understanding advertising effect and revision advertisement immediately

Tracing adverting report

Tracing consumers’ behavior

n pay attention on consumers’ behavior when advertisements on-line

n collect consumers feel back and response

n Analyze advertising effect on different pages and units on web site

n Recognize who are first to visit our web site

Consumers’ behavior report

Understanding consumers’ behavior and their interesting

n Analyze members information

n Provide separable information to members and browsers

n Web site will make data base system to store statistics to improve service

n Differentiate Consumers behavior and interesting to improve promotion

4.3.3 Analysis

Internet survey

Deeply understanding member’s attitude

n Diversification and modulus to surveys

n Doing surveys for different group to ensure accuracy

n On-line surveys is the best method to understanding people and don’t need too much money

n Advertising test board, can understand member’s attitude and thinking，

4.3.4 Maximum

Polarization intensity on advertising effect

Create human being system on advertisement

n Permit any originative advertisement on different channels

n Regular check survey’s result to confirm advertising effect

n Maximum of benefit

–Reduce time on documents delivery by people

–easy to understanding want is member’s requirement and future Consumers’ direction

–every day change and innovation

5. Designed Processes

Working Subjects	Web Design DP.	Customers	Working Hrs.
Art-designed Process
Communicate	Communicate with the website’s art-design style and gather information which will fit the website’s need. (e.g. logo, company name, products’ picture and contact information etc..)	1. Provide our web and art designers’ need and reference of relative websites. 2. Provide logo, company name, products’ picture and contact information etc.. 3. Prepare every piece of information and article offer for designers. 4. Ready for preparing products for upload.	8H
Flat design	Starting for flat design.		40H
Confirm the flat design	As the first check point, offer the homepage and the theme design for customers confirm.	1. Confirm the design style and the homepage theme.	Depend on customers’ time table (not over 2 weeks)
Web design and index flash design	Starts design the stable pages and the index flash design.		40H
Confirm the Web design and index flash design	As the second check point, offer the Web design and index flash design	1. Confirm the Web design and index flash design.	Depend on customers’ time table (not over 2 weeks)
Confirm data	Confirm all the data which will use for the website.		Depend on customers’ time table (not over 2 weeks)
Start programming	Programming period
	Email sending System		4H
	FAQ public system		8H
	News public system		8H
	Online Shopping System		40H
	CMS design		40H
	AMS design		32H
	Ad upload System		4H
	Forums System design		64H
	Blog Management System		32H
	Guest Books system and E-Form design		16H
	file upload and download systems		16H
Final testing
Internal testing	Final testing and Debug		16H
Linking testing	Linking testing		4H
Check on delivery
Examination period by AWLC			2 weeks (most)

6. Budget

Preliminary Project Budget and Quote
Direct Costs:
Role		Hours	Rate/Hour		Total for Project
Project Manager	Budget	160	$25		$4,000
Interface Designer	Budget	80	$20		$1,600
Graphic Artist	Budget	80	$20		$1,600
Programmer/Coder	Budget	256	$20		$5,120
Content experts	Budget	80	$20		$1,600
Testing support	Budget	24	$15		$360
Total Direct Costs					$12,480
Indirect Costs for this project are fixed at $22/hour
Project Quote:
Budget				Amount
Direct labour				$12,480
Indirect costs (Indirect cost per hour * Direct labour Hours)				$14,960
Sub-total (Sum of above costs)				$27,440
Profit (Sub-total * 0.25 [25% profit])				$6,860
Total (Sum of Sub-total and Profit)				$34,300